In the last time we have been present at a new development as far as the way in which the finders work, by all means of the hand of Google. It is clear that the Giant of Mountain View perceives itself at the most to itself more than a simple vestibule of information, and constantly looks for to put itself to the vanguard of the technology of handling of data. The companies cathedral know well that to prevail in this slippery world of the promotion in Internet it is made essential to watch Google and his constant innovations. For this reason, when appearing this new simply denominated function ” Instant” , irremediably of some form the rules of the game would change. Google Instant? And that is? If before Google seemed to read the mind of the users giving fit and excellent information, now this sensation seems to acquire new forces. Simply, now when the users write a search, Google offers list drop-down with suggestions, as letters enter, in order that the user can simply puncture what wishes to find, before finishing of to write. The characteristic foundations of resemblance are based on which the users read more express than they tipean. Finally they will be the users who determine the success or the failure of Google Instant.

The opinions that take shelter are different. For some he is fantastic that help them to Google with their searches, because including in many opportunities not even the same user it knows what is what it is looking for, and with the suggested searches, the time is used excessive respect to find the information wished. But for others he is very annoying that Google does suggestions to them. The function can be deactivated from the personal preferences. The nodal question is how it will affect this drop-down list the practices of cathedral and positioning Web. Surely, a medium consequence to and long term that we will see is that ” long tail keywords” , that is to say the key phrases, will be reduced. We suppose that users originally look for ” philosophers of Greece and roma” , but while it writes appear the suggestions, being one of them ” philosophy griega”. Although it is not exactly equal, surely the great majority of that they make these searches, will puncture the offered option, because they do not have to tipear more, to save time, or to see what offers Google on this subject.

Consequently, long tail keyword ” philosophers of Greece and roma” it will begin to be less using, losing volume. Some extremists proclaim ” The CATHEDRAL is muerto”. Nevertheless, Google looks for the opposite thing exactly. What their people in charge have showed abiertamente is that what wishes is ” purificar” the Spam Web, and to avoid the manipulations to the positioning and the Pagerank. For this reason, who bets to ” CATHEDRAL of calidad” , oriented the user, trying to offer him contained valuable, it will have a comparative advantage on that they appeal to techniques of black or congregation hat.