AsiEl color silver remains one of the most important in this market, particularly in China, India, Japan, and South Korea. In South Korea alone color silver represents almost half of the market, having grown up 11 percent compared to the previous year. In China, this color experienced a growing popularity in the tastes of consumers, from 23 to 32 per cent. In Japan and India there is a preference for white, even though the silver is still a strong demand. In India for example, the aperlado and the White added 28 percent of preferences, followed by the silver (27 per cent), red (12 percent) and Blue (8 per cent), while in Japan the white and the aperlado represent 32 percent of preferences, followed by the silver with 28 percent. BrasilSe is still showing as a market that prefers neutral colors. The silver remains the favorite color with 31 percent of the preferences, followed by black (25 per cent), grey (16 percent), white (11 per cent) and Red (8 per cent). States UnidosLos most popular for the second consecutive year colors were white and the aperlado with 20 percent of the preferences, followed by black (17 per cent), while the silver color that remained the favorite for nearly a decade, is now in third place with 17 percent.
Europapracticamente in all segments is predominantly black color as the favorite with 26 percent of preference, followed by white and the aperlado (20 per cent) and silver (18 per cent). For this year it highlights an increase in taste by the reddish tones. Russian market RusiEl is characterized by a pronounced taste for the color silver, which is reflected in the 30 percent of the preferences of consumers, followed by the black and red with 14 percent each, blue (12 percent) and white (10 per cent). Despite being the most popular colors in the former Soviet Republic, in this market the grey and black colors red and green are more popular that in any other region of the world. DuPont has carried out this study for 56 years, and is considered one of the most important in terms of color preferences among the population referred to in various industries. Dear reader, gathers it our invitation to visit our Web site at Internet Vision Automotriz Magazine, where you will find the latest that is happening in the exciting world of the automobile, the last news, launches of new models and everything that happens around the world automotive industry.