Abstract Increasingly


Each time more the whole world institutions perceives that in order to prosper and to continue competing in the market is necessary intangible consider aspects instead of only abiding it the financial analysis. OBalanced Scorecard was considered as a tool that opens horizontes dasinstituies, is they with lucrative ends or not, for breaking of the pontosfundamentais of the institutions creating new approaches that if add to financeirae generating a holistic understanding the administrators. The proposal desteartigo is to argue the critical factors of success in the implementation of the estratgiado BSC in the IES as well as the process of its implementation, being had as objetocentral the perspectives of the BSC. We present the Balanced Scorecard and suametodologia through the example of> a IES. Abstract Increasingly, institutions around the world carries through that continues you thrive and competes inthe market you need you consider intangible aspects to rather than just stick tothe financial analysis.

The Balanced Scorecard has been proposed a tool thatopens the horizons of institutions, to whether will be profit or not, will be from key pointsof institutions creating new approaches in addition you the financial and creating aholistic understanding you administrators. The aim of this paper is you discussthe critical success factors in implementing the strategy of the BSC in the ISSand the process of its implementation, with the central object the prospects ofBSC. Introducing the Balanced Scorecard and its methodology through the exampleof an IES. Introduction Says that the countable and financial traditional pointers are essential to the correct management of an organization.