Free information event of the torso-Verlag to a free information event with the theme of PANTONE Textile system – aspects of industrial communication of color the torso-Verlag invites on 23 January 2014 in its premises. Mrs Ingrid Holacsek refers to three issues of color. The first lecture begins at 10:30 and deals with the opportunities and risks in the modern color management. This involves also the technically correct implementation of the colors in the entire workflow, from design to production. After the lunch break, the lecture on color strategies for global markets worldwide illuminated the importance of color in the brand communication. Discussed technical aspects are aspect and the psychological impact, the question about the trend of color on the purchasing behavior of customers.
The third lecture by 2015 offers exciting views of the color trends of the coming season with understanding development and importance. The lectures are complemented by an exhibition with the work equipment of the PANTONE Textile systems. That provides a good opportunity for interested intensively to be aware of the PANTONE colors and their application in production and design. In an open discussion after the presentations Mrs Holacsek is for questions to the PANTONE color palettes available. Guests also have the opportunity, find out about other industry-relevant color systems and color collections, such as PANTONE plus series, NCS, CLASSIC, discuss colors and the colors in the CMYK color space to inform and to to the main working ways RAL DESIGN, Munsell, HKS RAL. In the exhibition space for standard light, different color test lamps with different light types can be tested.
Also, the two-stage color vision test for determination of color vision and color discrimination ability to the qualification of employees can be performed. Participants of the eyesight tests receive a certificate upon request. Note of the Organizer: the info day training and information for professionals the motto and is not a sales event. For participation in the info day, there is a confirmation of participation.