RSS is simply one more way to read web content. Technically, is a script, or a series of instructions based on different languages, as we shall see later-, whose mission is to keep the user updated the changes that are made on web sites. Generally, we tend to identify the use of RSS with blogs or blogs, i.e., types of pages where we expect to see new content continuously. But, the RSS can be used with any type of website, for example, a shopping cart that provides new offers, or news about any brand or product line. We can guess, then, that an effective use of this resource will result in better positioning in search engines and an increase in qualified traffic. The procedure is as follows: the user subscribes to RSS feed by clicking on one of the buttons or links that all sites should offer – and by means of an application e.g. Outlook or NewsGator – began to obtain news on your computer, without having to visit the site to check that you have included some new material. A site can have multiple feeds (and called them to each RSS channel).
For example, in the case of an online shop, there may be an RSS feed for new products, other RSS for one certain range (man cosmetics), another one for another (woman cosmetics) line, and thus all necessary. Blogs could exist a feed for the blog in general that report when new post to climb, and a feed for each post in particular, where copied the comments of users. THE development of XHTML language allowed providing the best formats RSS, and thus improve the presentation, saving space. RSS is a format, then others have been developed: RSS2, RDF, ATOM and XML. In general, RSS readers can read all formats without problem. As responsible for a site, the RSS is another way to distribute content, so be it to users or other sites that may include the novelties of our pages through a feed on your own site, in this way, getting incoming links of quality. For the user final RSS allows you to enter the content of a site without having to open a browser, economizing resources and choosing exactly what you want to read. As a positioning strategy, having, at least, a functional RSS and distribute it there are numerous RSS directories – is an idea that has no skinny sides.