Tag: media & communication

(Online article) – online-marketing Dusseldorf communicates through all digital channels. Dusseldorf, September 16, 2008 – just in time to kick off the online-marketing Dusseldorf the organisers start a series of new communication services. Now can learn the visitors of the trade fair for digital marketing on a mobile platform about the event, search for exhibitors or explore the Congress program. Other new features include the iCube, a new Desktop Widget, as well as the new trade fair \”AllAboutMarketing\” webcast. Thus, the trade fair site, blog and newsletter now on all digital channels of communication is present. With the new features, it confirms its position as pulse generator for digital marketing online-marketing Dusseldorf.

As the leading trade fair supported by the OVK and BVDW now also through their own mobile website accessible, adesso mobile realized in collaboration with the Dortmund mobile service provider. The mobile portal is for Internet-enabled mobile phones, smartphones and PDAs at the address to find. Mobile users have direct access to the Exhibitor Search and the current Congress programme. The solution of adesso mobile, as exhibitors in Hall 11, booth B40 represented, ensures the optimal representation of content on different mobile devices. \”We talk not only about 360 degree digital marketing, but experience that also,\” Alexander rocks mountain, Director Fairtrade shows forward new media at the IGEDO company. \”We provide useful applications available which are tailored to different target groups and use situations.\” Desktop Widget brings iCube news directly on the machine even when the information processing and playback is breaking the trade show innovative ways: in addition to the existing possibility to subscribe to the latest information about digital marketing via RSS feed or to read structured in the press area, can this be downloaded now about the so-called iCube. With this new widget that users can install with a mouse click from the trade fair site, all news land the fair, the exhibitors and media partners, directly on the computers of the user.

Methods and means to be observed better in 1:30 minutes. If writing and not advertise to the own core competence, then you should be better someone consult an advisory capacity. In the saved time to improve his own expertise. For all you self to the advertise and inform dare to give you here a few useful corner points. We live in the age of communication as you know. The amount of information, resources and methods is increasing exponentially. Therefore, we have less and less time to read all of our analog and digital information and to create for others.

The paperless office seems further away than ever. Of course, we use the spam filter and the trash more often. What is really important? A question of self-defense! Therefore, our mouse finger twitching us while surfing after approx. 0:30-1:30 minutes attention! Elder, of 50 years, can be even more time – if the topic is important! Younger, on this side of 30 years, are multiple experienced communicators: mass before class. Company employees behave differently than Private persons.

Offline readers can bring out a promotion a second time. While surfing, an address is forgotten quickly, via a link. After approx. 2-3 minutes waiting most change the homepage when they can see clearly the purpose until then. Keep your analog and digital information booth this time pressure? Are you good enough? Or is stained on your site just about? But how must information be so that they be observed? Content and form must be brain friendly service and interest! Data > information must satisfy a need or a benefit! Can do this the reader must seconds quickly capture it with all your senses and understand: reading is only a means to an end. Advertising should stimulate the reader to recommend: Word of mouth. Communication needs to support the daily work flow: short, clear, concise advertising must be authentic, honest and emotionalisierend be! Review: In the Internet there are oriented and self-promoter: the first is (too) brief,.