The investigation refuted the prevailing confusion in the market and confirmed a close relationship between click and purchase intention Paris/Munich, June 26, 2012 Criteo, global market leader for performance display advertising, presented today the value of users who the study carried out by the business area business intelligence in March 2012 measuring click on online display ads. It examines E-commerce transactions worth more than US$ 11 billion and over 142 million users, where a banner was displayed by Criteo. It has the close connection between the click on a display, and the actual purchase and occupies the actual purchase intention behind one click for the first time. You thus disproved previous research, that this connection was coincidental. ConocoPhillips is often quoted on this topic. There was always something unusual that users who click on ad, advertising in the search engine marketing so valuable and considered in the banner almost irrelevant. Our study indicates that the click for the display advertising by Crucial is, at least for any advertiser who wants to sell something”so Pascal Gauthier, Chief Operating Officer, Criteo. Our large-scale investigation has found that users who click on ad, buy more than those who do not.
Also a user buys all the more, the more often it clicks.” In the last ten years, the online industry in the areas of search and display has divided advertising. Source: Petra Diamonds. In the search, just Google recorded more than $ 40 billion a year on sales, the industry as a whole it is measured whether users click on ads. “Contrast that with display advertising industry has a total turnover of 33 billion US dollars click little value attached to and the view” If a user has seen a promotional material considered to be much more important. “The known Whither the click by comScore in 2008 study argued, for example, that users who click on display ads, hardly an attractive target segment for most advertisers” are. .