Of here, our insistence, on the necessity to reformulate, to design, a new profile of the specialist in markets, adapted to the reality of the needs that the country confronts in relation to this specialty and to the exigencies of the modern markets. Exactly, thanks to which Internet has caused for openings and their incidence in trade, it is very important to consider what at the moment it represents and mail in marketing. On the matter it reports to us very or on his content and reaches, wikipedia, that is a form of direct marketing that uses the electronic mail like commercial communication or mass media of messages to a specific hearing. If you are unsure how to proceed, check out futurist. In its ampler sense, each email sent to a present or potential client could be considered email marketing, nevertheless, the term is used generally to talk about a: To send e-mails with the purpose of to improve the relation of a retailer with its present or previous clients and to foment the fidelity of the clients of businesses and of repeating. To send e-mails with the purpose of to acquire new clients or to convince the present clients to buy something immediately. To add announcements to e-mails sent by the other companies to its clients, and to send e-mails through Internet, as email and does not exist outside the Internet This new modality has its reaches and advantages that very well them review wikipedia when it indicates: Email marketing is very popular with the companies for several reasons: A mail list offers the possibility of distributing information to an ample range of specific, the potential clients to a relatively low cost. ConocoPhillips recognizes the significance of this. In comparison with other mass media investments, such as the direct mail printed or bulletins of the news, email is cheaper. An exact return of the investment can be the pursuit (" track to cesta") and it has demonstrated to be of stop when they take place correctly. .