How is this possible? It is possible because the Internet is a medium of niches, niche markets, it is not a means of mass as the traditional media. On the Internet, your product or service is a market niche where there are only individuals, prospects and customers who are looking for that product or service than your you have and that is what allows the conversion and return on investment. Email marketing, social networks, the pay per click (PPC), natural positioning in search, electronic newsletter, the global online marketing engines, are just a few of the tools of very low cost that you can use to make advertising on the Internet. For example, PPC advertising, I have paid cents to Google for an advertising campaign to show my niche market, achieving a conversion that recovers the investment and also generates sales or the goal of the campaign. I.e., a powerful and irresistible ad in the correct and precise niche generates sales and return, because advertising reaches people who are looking for that product or service that you offer, immediately profiting investment. In conclusion, advertising on the Internet (PPC) pay only when a person highly interested in your product or service you find, clicks on your ad and visits your web site’s sales, where it is converted in a leaflet and a customer respectively. However, PPC advertising is hardly one of several tools that exist in Internet to make marketing online, many of which also generate high conversion for your business, for your company or for your offline and online entrepreneurship.